Buzz Videos: How to Create and Customize

Buzz Video is a unique feature that allows you to create one personalized video that dynamically adapts to thousands of prospects — making your outreach feel tailored and authentic.

By incorporating a prospect’s Social profile directly into the video, Buzz Video helps build trust and connection with your audience.

Ways to Use Buzz Video

Buzz Videos can be added directly within campaign steps that contain text, including:

• Send Connection Request

• Send Message

• Send Email

• Send InMail

To get started:

1. Navigate to the Resources tab.

2. Choose My Buzz Videos at the top.

3. Click + Create Video.

📌 Tip: Before recording, make sure your camera and microphone are working and that access permissions are enabled.

4. Look through the quick onboarding guide.

Next, you'll be prompted to enter the information that will accompany your video:

• Intro line – an opening line above your video shown to your prospect.

• Message – optional supporting text.

You can use placeholders in the into line and message, which automatically pull in personalized data from each prospect’s profile.

To the left, you will find the most important section where the video is recorded. Before starting, check the settings below the video:

With these settings, you can:

• Adjust your avatar size (which will appear in the bottom-left once the camera access in grated).

• Set the scroll speed

• Choose whether to mirror your image.

Recording Your Buzz Video

Once you're ready, click Start Recording.

• As you speak, highlight sections of the prospect’s Social profile that relate to your message (bio, experience, interests, etc.) while simultaneously clicking through this panel:

• This keeps your narration visually aligned with what’s on screen.

Add a Call-to-Action (CTA):

On the right, you’ll find the option to:

• Add a CTA message and link

If you're using Calendly or HighLevel, an embedded calendar will appear on the landing page.

For other tools (set up via Custom URL), the CTA will appear as a clickable button.

You can edit the name of the video (only shown to you within Buzz) for quick and easy navigation in your video library. Click the small pencil icon next to the default name to edit it:

Once the video is complete, click Save in the top-right corner. Your video is now ready to be included in your campaign.

This interactive, scalable approach allows a single video to feel uniquely tailored to each prospect by dynamically pulling in their profile data.

Accessing Videos from the Resources Tab

You can view, manage, or create Buzz Videos from the Resources tab:

1. Go to Resources in the left sidebar.

2. Click My Buzz Videos at the top of the page.

From here, you can:

• Create a new recording (same process as above)

• Search your library

• Preview existing videos by clicking Show

• Edit any of your saved recordings

How to Upload a Prerecorded Video 

Prefer to use a video you’ve already created?

• Click Upload instead of Start Recording

• Select your file from your device

This is great for teams using branded intros, pre-made demos, or externally edited content.

How to use Buzz Video for Posts

Posts provide an effective way to engage relevant prospects, especially those who have shown interest in your product, service, or industry.

When creating a Buzz Video for these prospects, focus on three key elements:

1. Mention the company or author of the post.

2. Show that you understand the content of their post.

3. Explain why you targeted them based on that specific post.

If you have any questions regarding Buzz Video, please feel free to contact our Customer Support team.