Spintax, short for “spinning syntax,” refers to the process of creating multiple variations of the same written message by substituting words or phrases with synonyms or alternate expressions that convey the same meaning.

This technique is especially useful for bypassing spam filters, as it generates numerous unique messages that communicate the same idea in dozens or even hundreds of different ways.

Luckily, Buzz simplifies the process of using Spintax, whether you are sending emails or configuring any other text-based step in your campaign. In this guide, we will walk you through how to use Spintax effectively to enhance and personalize your outreach.

To enable the system to switch between different variations of your message, you need to format your content in a specific way.

Each group of interchangeable words should be enclosed in square brackets, with the options separated by pipes.

For example, if you want to vary the sentence “I want to speak to the sales team,” you can format it like this:

This will generate the following variations:

Spintax isn’t limited to individual words; you can also rotate entire phrases. For instance, if you would like to avoid repeating “speak to” in every variation, you can write:

This will produce:

Nested Spintax takes things further by allowing multiple parts of a sentence to be spun simultaneously, creating even more unique variations.

For example, you can rewrite “I want to speak to the sales team” like this:

The above example will produce 27 different outputs, including:

There’s no limit to how many Spintax blocks you can include in a sentence, giving you incredible flexibility to diversify your messages.

Spintax can be applied to any step in your campaign that includes text content, such as sending a Connection Request, Email, InMail, SMS, or Message. For this example, we will focus on demonstrating how to use Spintax when composing an email.

To get started, create a Send Email step within a campaign.

For even greater personalization, combine Spintax with placeholders. This approach can further tailor your messages to individual recipients.

Here’s an example of a message written with both Spintax and placeholders in Buzz:

Note: Spintax can also be used in the subject lines of your emails, helping you stand out in crowded inboxes.

Before sending emails to your prospects, you can preview how the Spintax works by sending a test email. Simply click Send Test and enter the email address where you would like to receive the test message:

Here’s an example of how an email might appear in your prospect’s mailbox:

When your email lands in a recipient’s inbox, it will display a unique variation based on your Spintax input. Each prospect’s email will differ, ensuring no two messages look the same.

By following these guidelines, you can maximize the effectiveness of Spintax and create highly personalized email campaigns that resonate with your audience.

If you need any help using Buzz Spintax, please feel free to contact our Customer Support team for assistance.