Best Email Available is designed to significantly enhance the effectiveness of your outreach campaigns by ensuring your messages always find their way to the right inbox.
Before this feature was implemented, users encountered a constraint that could compromise the effectiveness of their campaigns. During the setup of an email campaign, selecting only one specific type of email address—whether personal, work, or enriched—was mandatory.
This uniform approach often caused missed engagements. If a personal email was chosen and the prospect only had a work address, the campaign would bypass that individual, leading to a lost opportunity.
What Has Changed?
With the Best Email Available feature, Buzz users can now select multiple email types for a single campaign. This means the system automatically determines the best available email type for each prospect, ensuring your message is delivered effectively.
This multi-pronged approach maximizes the campaign's reach and engagement by adapting to the available data for each contact.
How to Enable Best Email Available
At the Send Email step of your campaign, choose multiple email options for your prospects, type your message and click Save.
The system evaluates the available data for each prospect.
It then selects the best email type—personal, work, or enriched—based on what is available.
Your campaign is dispatched to the selected email type, ensuring the outreach is as effective as possible.
Benefits
Increased Delivery Rates: By leveraging all available email types, your campaign is less likely to miss an active inbox.
Improved Engagement: Prospects are more likely to engage with emails sent to their preferred or most frequently used email address.
Efficient Targeting: Save time and resources by allowing the system to optimize your outreach strategy.
Seamless Integration: The Best Email Available feature works within our existing campaign setup, making it an easy addition to your marketing efforts.
If you experience any issues with Best Email Available working for you, please feel free to contact our Customer Support team.