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How to Add Prospects to Campaigns Using Zapier Webhooks

Updated today

In this guide, we'll walk you through how to automatically add prospects to your Buzz campaign using Zapier Webhooks, with Google Forms as the data source.

💡 While we’re using Google Forms in this example, the same steps apply to any tool that can be connected via Zapier.

Create a New Zap

  1. Go to Zapier and create a new Zap.

  2. For the Trigger, select Google Forms.

3. Set the Trigger Event to New Form Response — this ensures a prospect is added to your campaign as soon as they submit the form.

4. Connect your Google account.

5. Click Continue and then Test Trigger to pull in a sample response.

Add the Webhook Action

  1. For the Action, search for and select Webhooks by Zapier.

2. Choose POST as the Action Event and click Continue.

Configure the Webhook

You’ll now need the Webhook URL to send the data to Buzz.

  1. In Buzz, open the campaign you want to add prospects to.

  2. Click Add Search > Add with API, and copy the POST link provided.

3. Paste this URL into the URL field in Zapier.

Set Up the Payload

  1. Set Payload Type to JSON.

  2. In the Data section, you’ll need to include two required fields:

    • credentials_id

    • workflow_id

These values can be copied from the same API window where you found the POST link.

In Zapier, these fields should look like this after you’ve pasted the data:

3. Add your form fields by clicking Add Value. For example:

  • name: map to the name field from your form.

  • link: map to the Social link field (⚠️ This field is mandatory for campaign enrollment.)

📌 Note: The Social Link field is essential for adding prospects to your campaign. Make sure it’s included in your Google Form and properly mapped in your Zap.

Your Google Form might look something like this:

Finalize and Test

  1. Leave all other fields blank.

  2. Click Continue, then Test Step.

  3. If the test is successful, click Publish Zap.

Once live, each new Google Form submission will automatically trigger the addition of that prospect to your Buzz campaign — typically within a few minutes.

If you run into issues or need help with mapping your fields correctly, please reach out to our Customer Support team.

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