If you notice that some steps in your campaign are being skipped, it’s usually not a bug; it’s the system working as designed. There are several valid reasons this can happen, and most of the time, it simply means Buzz is avoiding redundant or unnecessary actions.
Here’s a breakdown of why steps might be skipped and how to check if your campaign is still on track:
1. The Task Type Is Obsolete and Can Be Skipped (Currently Applies to Voicemail)
Some task types, like voicemail, aren’t supported or relevant in the current campaign setup. When Buzz identifies such tasks, it automatically skips them to keep your campaign efficient. You don’t need to take any action here. Just know that outdated steps like voicemail are intentionally ignored.
2. You Resume the Prospect, Skipping Several Steps
It means that the user manually skipped the step or resumed the campaign for the prospect in a way that bypasses multiple steps. Resuming after skipping several steps is only possible for Simple campaigns.
3. The Message to Be Sent Already Exists
Buzz checks for duplicate messages. If the message planned for that step has already been sent to the prospect (either manually or by automation), the platform will skip the step to avoid repetition and potential spammy behavior.
4. The Profile Was Connected Before the Task Was Executed
If a campaign step involves sending a connection request, but the prospect has already accepted a previous one, Buzz will skip that connection request. There's no need to connect again, and the platform moves on to the next logical step.
5. A Connection Request Had Already Been Sent
If the system detects that a connection request is already pending, it won’t send another, since the Social Platform only allows one request per person at a time.
6. The Profile Was Already Enriched
If a campaign step involves enriching a profile with data, but the profile is already enriched, Buzz will skip this step. The system avoids doing redundant work and keeps things moving forward.
7. An Event Invitation Had Already Been Sent
If your campaign includes steps that invite a prospect to an event, and that invite has already been sent (whether through Buzz or another method), it won’t be sent again. This helps avoid confusing your prospect with multiple identical invites.
8. An InMail Had Already Been Sent
If the campaign includes sending an InMail and one has already been sent to the prospect, Buzz skips the step.
9. The Next Step Had Already Been Completed (e.g., After Changing Step Order)
If you edit your campaign and change the order of steps after it’s already started, Buzz checks whether any of the new “next” steps have already been completed. If they have, the platform skips them to avoid duplicating actions or messages.
If steps are being skipped, it’s usually a sign that the system is working smartly, not that something’s broken. To confirm whether everything is still on track, review your campaign timeline and prospect activity. Buzz ensures your outreach stays relevant, efficient, and free from duplication.
If you have any other questions regarding tasks or the way they are performed, please don’t hesitate to contact our Customer Support team.