Connecting Buzz to Salesforce

Last updated: March 3, 2026

Buzz now offers a native integration with Salesforce, making it easier than ever to keep your workflow smooth and your data where it belongs.

This integration is only available if your Salesforce plan includes API Access.

 In this article, we’ll walk you through connecting your Salesforce account to Buzz and verifying the connection.

Connecting Your Salesforce Account

To get started:

  1. Go to the Integrations tab in your Buzz dashboard.

  2. Find Salesforce in the list and click Connect.

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  1. You’ll be redirected to the Salesforce login page.

💡 If you’re already logged in on your browser, you might skip the login screen altogether.

  1. Enter your Salesforce credentials and click Log In.

Permissions Required: to complete the integration, Buzz requires the following permissions:

  • Access the identity URL service

  • Manage user data via APIs

  • Manage user data via Web browsers

  • Access Connect REST API resources

  • Access Visualforce applications

  • Access unique user identifiers

  • Access custom permissions

  • Access Analytics REST API resources

  • Access Analytics REST API Charts Geodata resources

  • Manage hub connections

  • Manage Pardot services

  • Access Lightning applications

  • Access content resources

  • Manage Data Cloud Ingestion API data

  • Manage Data Cloud profile data

  • Perform ANSI SQL queries on Data Cloud data

  • Access chatbot services

  • Perform segmentation on Data Cloud data

  • Manage Data Cloud Identity Resolution

  • Access Headless Forgot Password API

  • Manage Data Cloud Calculated Insight data

  • Access Headless Registration API

  • Access Interaction API resources

  • Access all Data Cloud API resources

  • Access Einstein GPT services

  • Access Headless Passwordless Login API

  • Perform requests at any time

Once connected, you should return to Buzz and see the integration screen.

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If not, go to Integrations > Salesforce > Manage.

Finally, ensure the Buzz app is installed in Salesforce. Click Install if needed.

Once the integration is connected, the following prospect data from Buzz can now be pushed to the default fields in Salesforce:

 

  • First Name

  • Last Name

  • Email (personal email in Buzz)

  • Phone (default phone number in Buzz)

 

For additional data points, custom fields can be configured. See the article below for further instructions:

➡ How to Set Up Custom Fields in Salesforce

Keep in mind that Salesforce integration settings are set up for each Social Account individually.