Buzz is a brilliant automation tool for sales teams, so what forms of copy produce the best results?
B2B marketing doesn’t have to be complicated. Wisdom and professionalism go a long way, but that doesn’t mean your copy should be overloaded with business jargon. Quite the opposite, in fact. Simplicity works wonders in sales, because people won’t buy something they don’t understand.
What is the best copy?
To create meaningful and engaging sales campaigns, the copy you should be focusing on includes emails, inmails, LinkedIn posts, and simple direct messages. With Buzz, you can use templates to send high quality mass copy via a number of different channels.
Emails will generally tend to be longer and are a great way to engage your customer instantly. Include a hook in the subject line of an email, or ask a direct question to make the customer want to read more.
The best copy to use varies on your intended customers. If you’re selling to the public (B2C marketing), you’re definitely better off using shorter, more succinct copy. If you’re a B2B marketing company, you’ll want to expand a little more on the quality of your product and why it’s absolutely necessary that another business buys your product.
How should you phrase your copy?
With both B2B and B2C marketing, it’s important to engage whoever you’re selling to. This can be achieved with an inviting and friendly tone, and by ensuring you avoid being overly invasive. The last thing you want to do is come across as threatening.
Short copy that’s polite and engaging gets the best results. Asking direct questions and introducing points of interest to the client produce the best response rates. With B2C marketing, this is especially relevant, as consumers tend to make instant decisions on whether to buy products or not.
B2B marketing is different, because the consumer - i.e., the business - you are selling to will take a lot longer to make their mind up about your product. They tend to respond well to logic, so your copy should reflect this.
Essentially, B2C marketing requires a lot more emotion and B2B marketing is more about appealing to necessity. Your copy should be phrased accordingly, but that doesn’t mean your B2B emails should be dry and emotionless. It just means you’ll have to find more of a balance between emotion and logic.