Welcome to Buzz Web Visitors! 🚀
This guide walks you through the key compliance steps for using Buzz’s Web Visitors responsibly. We’re committed to privacy and data protection, and we want to help you ensure your use of our product meets legal standards.
⚠️ Important note: This resource is for general informational purposes only and does not constitute legal advice. It is your responsibility to make sure your data collection and usage practices comply with all applicable laws. If you’re unsure, we recommend consulting with an attorney.
Your use of data collected through Buzz’s Web Visitors is subject to our Data Usage Agreement.
What is Buzz Web Visitors?
Buzz Web Visitors allows you to recognize and engage with people visiting your site by installing a pixel. The pixel gathers information such as browsing behavior, device characteristics, and, if the visitor provides it, personal contact details. Using this data, Buzz builds detailed visitor profiles that can support personalized marketing campaigns and outreach strategies.
Compliance Checklist
To comply with U.S. privacy requirements, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR), Buzz requires all customers to follow these steps:
1. Update Your Privacy Policy
Your website’s privacy policy must include clear, CCPA- and GDPR-compliant language explaining how data is collected and used through Buzz. We suggest including something like this:
“When you visit or log into our site, we use cookies and related technologies to gather certain information. This may include:
Usage Data (pages viewed, time on site, clicks, etc.)
Device Data (IP address, browser type, operating system, etc.)
Personal Information (such as email or phone number, if provided directly).
We may also combine this automatically collected data with information from partners or third-party sources to create a more complete profile. This profile may be used for communication, advertising and personalized experiences. You can opt out of this data collection at any time.”
2. Add a Cookie Banner
You must display a cookie banner that:
Requests clear, affirmative consent before setting cookies or similar technologies.
Explains what data is collected and why.
Gives visitors an option to decline data collection.
For example, this is how a cookie banner might look like:
💡 Here are a couple consent management platforms that you can use to generate a cookie banner:
Cookie Consent (build and implement for free)
CookieYes (a subscription based tool)
3. Handle Data Properly
All data captured via the Buzz pixel must be managed in line with U.S. and EU privacy laws, especially CCPA and GDPR. This means honoring user rights, such as:
Accessing their data
Requesting deletion
Opting out of sale or sharing
📖 Frequently Asked Questions
Q: Is Buzz Web Visitors GDPR or CCPA compliant?
A: Yes, it is fully compliant with both of these regulations.
Q: How does Buzz comply with U.S. and EU privacy laws?
A: We support compliance by requiring transparency in your privacy policy and consent via a cookie banner, ensuring visitors are informed and in control.
Q: What must be disclosed in the privacy policy?
A: Your policy should explain what kinds of data are collected, how they are used, and whether they may be combined with third-party information.
Q: What should the cookie banner say?
A: For example:
“This site uses cookies and similar technologies to enhance your browsing experience and support marketing activities. By clicking ‘Accept,’ you agree to this use. You may opt out at any time through our Privacy Policy.”
Q: Can we use the data for marketing?
A: Yes — provided you’ve obtained consent and disclosed your practices. If using the data for email outreach, remember to follow the CAN-SPAM Act.
Q: What rights do visitors have under CCPA/GDPR?
A: They may request to:
Know what information is being collected
Delete their personal data
Opt out of sale/sharing
Be free from discrimination for exercising these rights
Q: How should we process opt-outs?
A: You must promptly respect requests to opt out. Provide a clear link or instructions in your privacy policy for how users can withdraw consent.
By keeping your privacy policy up to date, displaying a compliant cookie banner, and adopting proper data-handling practices (including respecting opt-out requests), you can confidently use Buzz Web Visitors while safeguarding visitor privacy.