The Basics
      Back to home
      1. Help Center
      2. Getting Started
      3. The Basics

      Key Components of Basic Campaigns

      Find the people you want to target and create the outreach strategy that gets you heard.

       

      There are two key components for building an outreach campaign using the Buzz's basic sequences:

      1. Prospect Targeting;

      2. Engagement Touchpoints.

         

      Once you have your target group set up, and have entered the URL or uploaded your .CSV file into the search bar, there are 3 toggles that need to be considered:

      1. Target LinkedIn Premium accounts only;

      2. Include people (LinkedIn accounts) I have talked to before;

      3. Enable link tracking.

       

      Target LinkedIn Premium Accounts Only

      This toggle will allow you to filter out any profiles that are not Premium LinkedIn members so that you can target only those people who use the paid version of the service.

       

      Buzz tips:

      • Premium LinkedIn users have an investment and tend to be more active on the platform;

      • "Open" Premium Profiles are the only members you can contact by InMail without using your credits. The only way to have the Open setting is by being a premium user;

      • Premium members are the only people with whom you can connect on LinkedIn that don't cost you an InMail credit when they are your 2nd and 3rd-degree connections.

         

       

       

      Include People I Have Talked To Before

      Buzz gives you the ability to retarget or exclude profiles that you have already spoken to. 

       

      In order to retarget profiles or pull in people that you have had conversations with - from the target list that you have added - you need to turn this toggle to the "on" position.

      If you are working with Net New Prospects and want to exclude any profiles that exist in other campaigns - or that you have spoken to in the past - it is important to move this toggle to the “off” position.

       

      Enable Link Tracking

      To understand which of your prospects are clicking on your links and visiting your website, and what’s their behavior when browsing a website or app, you need to engage this toggle.

       

      When the Link Tracking toggle is enabled, your links will be converted to "Buzz Links", which means your prospects will not see them as you have entered them in your outbound messages.

       

      Buzz tracks both LinkedIn & Email link clicks and provides valuable insights into your prospect's online behavior. Open the reporting tab in your dashboard to see the details.