Want to do outreach to a LinkedIn group? Here's how:
Groups are a fantastic functionality that brings together individuals with similar interests, industries, perspectives, and more.
In order to message members of a group it is important that you are an accepted member of the Group that you are targeting. With this, you may find that some of these groups fit your ICP, and now you have a way to contact all of them!
Our Group targeting feature enables you to run a campaign for individuals within a group, without being connected!
Let's walk you through...
1. Sign in to your LinkedIn and find groups you would like to do outreach to.
2. Ensure you are part of the group you would like to do outreach to by requesting to be added to the group, joining the group, or checking that you are in the group.
3. Find the URL of the Group from LinkedIn and insert it into the "From Group" URL located in the + new search feature in the campaign builder.
4. Once this link is inputted, you may build out your campaign. You'll then put "Send Message" as your first step to directly contact those within the group.
Note that you do not need to send a connection request to these prospects and may message them directly as you are all part of the same group.
5. Run your campaign and begin messaging those in the groups you are a part of!
Buzz Tips
- Find Groups with members that match your ICP.
- Spammy messaging may lead to you being removed from the Group. Leverage the spirit of the Group that you are targeting in your messaging.
- Build meaningful connections with your peers in the Group.
- Add value to the Group members that you engage with.