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LinkedIn Post Engagement

Target promoted ads, company/competitor posted content, and influencer content to get the attention of your ideal consumer profile

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Written by Brittany Watmore
Updated over 6 months ago

Targeting LinkedIn posts is a great way to identify and engage with the people who reacted to the published content.


The top 3 content types targeted by our clients:

  • Promoted Ads

  • Company Posted Content

  • Thought Leaders/Influencers Posts

Step 1: Identify LinkedIn post you want to target


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Step 2: Check the profiles of the people who reacted to the post to make sure this is the target group you want to reach

Step 3: Click "..." in the top right corner of the post and select "Copy link to post"

Step 4: Paste the post in the From Post URL tab in the Create Campaign section in your dashboard

Step 5: Hit Add Search and build out your sequence

Step 6: Confirm by clicking Start Campaign

Buzz Tips:

  • Check out your competitors, influencers, and "promoted ads";

  • Post with high engagement means more profiles in your campaign;

  • Buzz only targets the people who "Like" a post.

Check out your competitors, influencers, and "promoted ads";

Post with high engagement means more profiles in your campaign;

Buzz only targets the people who "Like" a post.


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