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Your Guide to Social Outreach Limits in 2025

Updated over a week ago

The Social Platform has some built-in limits designed to protect users from spam and ensure meaningful interactions across the platform.

Whether you're a free user or on a premium plan, understanding these boundaries will save you from frustrating restrictions and help you get better results. This guide breaks down the key limits you should know and shares smart tips to stay within them while still growing your presence effectively.

📬 Connection Requests: Keep It Human

You can send up to 100 connection requests per week, but if you're using a free account, it’s smarter to stick closer to 80 to stay on the safe side. Think of this limit as a way of nudging you to focus on thoughtful outreach rather than mass spamming.

What happens if you go over?

The Social Platform will simply pause your ability to send more — it’s temporary and accompanied by a notification.

📖 Check out this article to find out more about the next steps you should take: Connection Request Limits: Best Practices and What to Do If You Hit the Cap

💬 Messaging: Quality Over Quantity

There’s no official daily cap, but here’s a good rule of thumb:

  • Free users: aim for up to 100 messages per week

  • Paid users: you can stretch a bit to 150 per week

If you go overboard, the Social Platform might restrict your account for a while. The key? Personalize your outreach. A tailored note beats a generic bulk message every time!

👀 Profile Views: Just Browse Wisely

  • Free users: up to 500 profile views per day

  • Recruiter or Sales Navigator: up to 2,000 per day

If the Social Platform spots browsing that feels robotic, they’ll flag your account. A good rule of thumb: stay under half your limit —that’s about 250 for free users and 1,000 for paid accounts.

Interacting with prospects through Buzz uses up your profile view limit. Please keep this in mind when setting up your campaign.

📖 Visit this article to learn more: Views of Profiles Limit

🔒 Account Restrictions & Recovery

If flagged for too many messages or views, the Social Platform might temporarily suspend certain features. Usually, things return to normal in a few days to a week. If it happens again, you might need to reach out to the Social Platform Support Team.

🌐 Connections Cap: The Big One

No matter your plan, you can only have 30,000 first-degree connections. Once you hit that, the Social Platform switches your profile to display a “Follow” button instead of “Connect.” To make room, you’ll need to remove some existing contacts.

✏️ CRs, Messages & InMails: What Fits Where

Here’s a quick breakdown of other character limits:

  • Connection Request:

    • Free: 200 characters

    • Premium: 300 characters

  • Regular message: up to 8,000 characters

  • Message attachment: up to 20 MB

  • InMail:

    • Subject: 200 characters

    • Body: 2,000 characters

📌 Why These Limits Actually Help You

While limits can feel restrictive, they're really there to help differentiate genuine users from spammers. If you pace your outreach, personalize your messages, and respect these boundaries, the Social Platform boosts your chances of standing out because inboxes get less cluttered.

Best Practices at a Glance

  1. Pace your requests and messages: avoid spikes in activity

  2. Personalize everything: connection requests, messages, ensure relevance

  3. Stay under safe browsing/viewing thresholds

    1. Tip: Use Buzz's own Browser to reduce the risk of your account getting flagged. Learn more here: How to Use the Buzz Browser for Safe Social Profile Viewing

  4. Track your usage in case restrictions happen, and reach out to the Social Platform if needed

The Social Platform's limits are less about blocking you and more about guiding you toward quality engagement. By respecting connection, messaging, and viewing limits, you’re making room for more genuine conversations.

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