The Social Platform has some built-in limits designed to protect users from spam and ensure meaningful interactions across the platform.
Whether you're a free user or on a premium plan, understanding these boundaries will save you from frustrating restrictions and help you get better results. This guide breaks down the key limits you should know and shares smart tips to stay within them while still growing your presence effectively.
📬 Connection Requests: Keep It Human
You can send up to 100 connection requests per week, but if you're using a free account, it’s smarter to stick closer to 80 to stay on the safe side. Think of this limit as a way of nudging you to focus on thoughtful outreach rather than mass spamming.
What happens if you go over?
The Social Platform will simply pause your ability to send more — it’s temporary and accompanied by a notification.
📖 Check out this article to find out more about the next steps you should take: Connection Request Limits: Best Practices and What to Do If You Hit the Cap
💬 Messaging: Quality Over Quantity
There’s no official daily cap, but here’s a good rule of thumb:
Free users: aim for up to 100 messages per week
Paid users: you can stretch a bit to 150 per week
If you go overboard, the Social Platform might restrict your account for a while. The key? Personalize your outreach. A tailored note beats a generic bulk message every time!
👀 Profile Views: Just Browse Wisely
Free users: up to 500 profile views per day
Recruiter or Sales Navigator: up to 2,000 per day
If the Social Platform spots browsing that feels robotic, they’ll flag your account. A good rule of thumb: stay under half your limit —that’s about 250 for free users and 1,000 for paid accounts.
Interacting with prospects through Buzz uses up your profile view limit. Please keep this in mind when setting up your campaign.
📖 Visit this article to learn more: Views of Profiles Limit
🔒 Account Restrictions & Recovery
If flagged for too many messages or views, the Social Platform might temporarily suspend certain features. Usually, things return to normal in a few days to a week. If it happens again, you might need to reach out to the Social Platform Support Team.
🌐 Connections Cap: The Big One
No matter your plan, you can only have 30,000 first-degree connections. Once you hit that, the Social Platform switches your profile to display a “Follow” button instead of “Connect.” To make room, you’ll need to remove some existing contacts.
✏️ CRs, Messages & InMails: What Fits Where
Here’s a quick breakdown of other character limits:
Connection Request:
Free: 200 characters
Premium: 300 characters
Regular message: up to 8,000 characters
Message attachment: up to 20 MB
InMail:
Subject: 200 characters
Body: 2,000 characters
📌 Why These Limits Actually Help You
While limits can feel restrictive, they're really there to help differentiate genuine users from spammers. If you pace your outreach, personalize your messages, and respect these boundaries, the Social Platform boosts your chances of standing out because inboxes get less cluttered.
Best Practices at a Glance
Pace your requests and messages: avoid spikes in activity
Personalize everything: connection requests, messages, ensure relevance
Stay under safe browsing/viewing thresholds
Tip: Use Buzz's own Browser to reduce the risk of your account getting flagged. Learn more here: How to Use the Buzz Browser for Safe Social Profile Viewing
Track your usage in case restrictions happen, and reach out to the Social Platform if needed
The Social Platform's limits are less about blocking you and more about guiding you toward quality engagement. By respecting connection, messaging, and viewing limits, you’re making room for more genuine conversations.