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What is A2P 10DLC

In this article, we'll briefly explain what A2P 10DLC is and how it may be affecting your campaigns with SMS steps.

Updated over a month ago

What is A2P 10DLC compliance?

A2P 10DLC compliance is the set of rules that businesses must follow when sending text messages to consumers in the United States. The rules are enforced by The Campaign Registry (TCR).

Why is A2P 10DLC compliance important?

  • It prevents spam and fraud by verifying that businesses are legitimate

  • It ensures that consumers only receive messages they want

  • It helps to keep texting a reliable and effective way for businesses to communicate

How do I comply with A2P 10DLC?

NOTE: We are currently working on a way to meet the compliance requirements within our platform and will update clients ASAP.

  1. Register your business and each campaign with the TCR

  2. Provide accurate company information, including your tax ID, address, and legal business name

  3. Clearly define your campaign goals

  4. Format campaigns with descriptive names, your brand name, and "HELP" and "STOP" instructions

  5. Avoid using public URL shorteners

  6. Get consent from consumers before sending messages

  7. Keep your registration information up to date

  8. Monitor message deliverability and engagement

  9. Optimize messages to be clear, concise, and valuable

If you don't comply with A2P 10DLC, mobile carriers may block your messages, charge higher fees, or suspend your service.

What does this mean for your Campaigns?

  1. We are reviewing a way to register and comply with these regulations easily and quickly within the platform.

    1. In the meantime, we’ve disabled SMS functionality to ensure we are all engaging under A2P 10DLC compliance measures.

Key Features and Benefits to Compliance:

  1. Improved Deliverability: Messages are routed through authenticated channels, reducing spam filtering.

  2. High Throughput: Supports large-scale messaging campaigns with faster delivery speeds.

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