Database Search vs. Social Sales Navigator: What's the Difference?

If you're wondering how Buzz's Database Search (available via the Search tab) stacks up against Social Sales Navigator — or whether you even need both — this article breaks it down.

⚡️ More contact data, right out of the box

One of the biggest differences is the type of information available. While Sales Navigator focuses on social and professional data, Buzz's Database Search includes contact details that Sales Nav doesn't offer, like email addresses, phone numbers, and advanced demographic fields such as net worth, income, and age.

That extra layer of data means you can build more specific, targeted audience segments for your campaigns — reaching the right people with less guesswork.

💸 No premium social subscription required

You don't need an upgraded Social Account to get the most out of Buzz's Database Search. Even if you're on a Basic Social plan, you can use the database to find and target prospects effectively.

🔄 Data from multiple sources

Buzz aggregates prospect information from a variety of sources, which is how it's able to include those richer demographic fields beyond what a single platform like Social provides.

🔗 Which works better for your campaigns?

Results can vary depending on your industry, offer, and target audience. We recommend testing both approaches to see what performs best for your specific situation — there's no universal answer, and a little experimentation goes a long way.